This is a painful lesson that poor Matt Lauer has had to
relearn every day since Ann Curry shed her final “Today Show” tear. This
too is the sacred compact with the public that Mitt Romney never fully
grasped: Americans loath arrogance and will turn away when they sense
it. Likeability, however, sells lots of tickets, wins blue and red
states, and dominates ratings. Not a deep insight, I know, but important
to keep in mind if you need the public to care about you.
I suspect, however, Ms. Witherspoon also knows that
Americans love to forgive. (Matt Lauer is hoping that’s true while being
forced to endure on-air auditions with replacement candidates like Ryan
Seacrest. Humbling experience.)
We are a nation of second chances and triumph over adversity
or weakness. So look for Reese Witherspoon to engage her public in the
right way, with just the right amount of self-deprecation once the shame passes
and the reality of her next movie’s imminent opening forces her to sit down
with David Letterman, the only late night host with the right mix of checkered
past, smarty-pants knowingness and sixty-something gravitas to be truly worthy
of her regret. If she’s smart (and I think she is), she’ll mean it when
she says, “Oh Dave, boy I’m really sorry I was such a [BLEEP].”
As for Matt Lauer, the jury’s out.
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